A Proven Formula for Success
Our innovative approach is a blend between traditional and modern practices. We participate in major boat shows, can be found in your favorite magazines, on the docks, and on the web. Our proprietary analytics and market research paired with years of experience ensures your yacht is at the forefront and visible to qualified buyers. Exposure is the key to ensure a timely and successful sale of your yacht and no one does a better job than David Walters Yachts.
Local Presence with a Global Reach
We know you don't sell yachts from behind a desk
Our team is dynamic and mobile. We are members of local Yacht Clubs and organizations and are active participants in the yachting community. You'll find us on the docks and on the water among those who share in our passion for life at sea. We travel extensively and recognize the importance of local relationships yet embrace the need for global reach to promote our listings.
We Are Where the Boats Are
East coast to the west coast and north to south, we have brokers strategically located with a presence in major markets throughout the US. Our central office is in the heart of Fort Lauderdale with a second office in Annapolis. We have brokers remotely operating in Naples FL., Newport RI., Marina del Ray and Santa Barbara CA., as well as Seattle WA. We are mobile, dynamic, and able to represent our clients no matter the location.
Our Greatest Asset is Our People
Our brokers have over 250 years of combined experience. We live, breath, and love what we do. Our brokers are not only passionate about yachting but are true professionals, self-starters, and motivated by success. Each member of our team has firsthand knowledge of the boats we sell, the experience to navigate you successfully through the sales process, and the integrity and professionalism you expect from a premier brokerage.
Effective Marketing Intelligence
Utilizing data and analytics like no one else in the industry
The heart of our marketing strategy is our integrated Customer Relationship Management Database. We utilize intelligent analytics and market segmentation to ensure your listing reaches the most qualified buyers. Even prior to activating your yacht for sale in our marketing program we'll have a list of qualified buyers ready to engage. Our brokers utilize the latest in Cloud Server technology and mobile applications to put this data at their fingertips wherever they may be.
Market Analytics & Reporting
True market insights and analytics ‒ Our proprietary Market Analysis gives our clients regional and seasonal sales data to help identify when and where is best to list your boat, evaluation of the factors effecting the time to sell, depreciation figures based on your specific boat, and an in-depth analysis of where your boat stands in the market. This analysis provides the foundation for our strategy to get your boat sold faster and at a better price than any brokerage.
Outbound Marketing that Works
Highly visible advertising that puts your yacht at the forefront
E-Newsletters That Engage
Highly engaging and specifically targeted e-mail newsletters are one of the most effective tools we utilize. Our list of yachting enthusiasts has been carefully nurtured over the past 20 years, offering our loyal customers the first look at our latest listings, invites to upcoming events, and insight into today's yacht market.
Straight to your Mailbox
A timeless, yet effective method of outreach long forgotten by many in the industry. Our customers receive regular market reports and other valuable information direct to their mailboxes. We promote our listings through quarterly mailings with professionally designed postcards and listing announcements.
We Know the Power of Print
Nearly 80% of all boaters still enjoy a few moments each month relaxing in the cockpit, flipping through the pages of their favorite magazine. We understand the importance and impact of print. Each month our advertisements reach over 100,000 boats in both national and regional publications. You'll also find us in local industry directories distributed in yacht clubs across the country.
Inbound Marketing That Puts People First
We will surpass your expectations and go far beyond the norms of a traditional brokerage
Gone are the days of waiting for the phone to ring or relying upon a well-crafted ad in a magazine or listing online. We're networking constantly, we engage and interact with fellow boaters and foster relationships along the way. When you put dollars and cents second and people first, something great happens. You close more deals and sell more boats. That's our secret, but one everyone knows it. When you see us at the boat shows, it won't be sitting in the cockpit buried in our cell phone, we'll be the first to shake your hand and strike up a conversation.
Boat Shows
We showcase our premier listings at major boat shows across the US. East coast to west coast, you'll find the blue banners of David Walters Yachts flying high and our brokers in full force on the docks and engaging with buyers from around the world. Producing leads and making deals happen. On average, we produce five sales from every show we participate in, making our presence and the exposure for your yacht, invaluable.
We Tend to be Rather Social
We've been building relationships for over 36 years and understand the importance of customer loyalty. Our philosophy is that we're not in the yacht business dealing with people, we are in the people business dealing with yachts. Our annual events and social gatherings draw a large crowd and boats are often discussed, sometimes sold, over a glass of wine or cocktail. Our open houses showcase our premier listings while our annual events such as our Sundowner Social and Boats ‒ Beer & BBQ Customer Appreciation Party, tend to draw crowds over 100 people.
Modern & Effective Web Presence
More traffic means more exposure for your yacht
Our website incorporates cutting-edge web development technology, is specifically designed and optimized for search engine traffic, built with mobile devices in mind, and
integrated with the latest in analytics.
Chat live with one of our brokers 24/7, search thousands of yachts seamlessly, read the latest in yachting news,
RSVP to our next social event, or enjoy a guided tour through your favorite yacht with our extensive video library and 3D virtual tours. Our website ranks higher, is more engaging, and delivers more qualified leads than any other brokerage website.
Multiple Listing Services
Every yacht listed by David Walters Yachts is showcased on the worlds largest yacht MLS system, Yacht World. While most brokerages utilize this service, few fully implement it
throughout their entire marketing strategy. We not only market on Yacht World and its affiliate services in the US and Europe but have integrated the power of Yacht World into our website to offer the ability
to seamless search thousands of yachts directly through DavidWaltersYachts.com.
Every listing at David Walters Yachts is available for co‒brokerage. We encourage and enable co‒operation with our industry partners and regularly share our listings with leading firms to get‒the‒word‒out on your yacht.
Is your yacht currently listed? Ask your broker if your yacht is listed as "available for co‒brokerage" and if they participate in Private Label Search. If not, your listing is not reaching the full audience of buyers that it should.
Social Content that Engages
We stay connected with our followers on a variety of social media platforms. Producing content and articles that are relevant and entertaining. Our YouTube channel, featuring over 200 yacht tours and videos, is one of the most subscribed to in the industry! Our company blog is always updated with news and announcements, and our Facebook page keeps our followers in the know about the latest listings.