Established in 1959/1960, Built in North Carolina, USA
The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation's nearly 45 boat brands.
The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. The Boat Group makes Sea Ray, Bayliner, Maxum, Hatteras Yachts, Meridian and Sealine pleasure boats from 16 to 100 feet; Boston Whaler, Cabo Yachts and Trophy offshore fishing boats from 13 to 52 feet; and Crestliner, Harris, Kayot, Lowe Boats, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 26 feet.
Brunswick is one of the largest boat makers in Europe, with such brands as Arvor, Örnvik, Quicksilver, Uttern and Valiant boats.
In New Zealand, Brunswick also owns the Rayglass boat brand.
BBG oversees nearly 45 brands of boats in total, ranging from yachts to bass boats. Other subsidiaries include Attwood and Kellogg boat parts and accessories, along with IDS and Smart Craft onboard marine technology systems.
The Hatteras legend began on the barrier islands of the North Carolina shore where the frigid waters of the Labrador Current encounter the tropical Gulf Stream.
In 1959 at Cape Hatteras, Willis Slane envisioned building a boat that could conquer the waters of Diamond Shoals and surmount the Hatteras weather.
Hatteras produced its first sport fishing yacht on March 22, 1960, in the town of High Point, North Carolina. The response was enthusiastic and the Hatteras legend was born.
Within two years, Hatteras premiered the 41’ Double Cabin, the first fiberglass motor yacht and the precursor of its cruising yacht line.
In 1967 Hatteras added a second manufacturing facility in the coastal town of New Bern, North Carolina.
Thirty years later, the original facility was closed and all manufacturing was consolidated at the 95-acre waterfront site in New Bern, where operations remain today.